InStyle

While reading the December issue of InStyle magazine I notice that many of the pages contained a lot of pictures and issues that would be relevant because of the approaching holiday season as well as the beginning of the end of the year. I felt that the cover was even more beautiful having Taylor Swift on their with her gold sequin dress. It made me want to by the magazine even more because of the cover page was so appealing. They have many things that I found that I could use for the month of December as well as wrapping up this year. Such things as “Style 100” for this year which described all the fashion do’s of 2009. It also had an interview with the star of Twilight and New Moon Taylor Lautner, a gift guide for December, and the top 10 party hairstyles. It also added an extra bonus by making the cover 3-D where you would have to go to the website to see the secret message from country singer Taylor Swift. I felt that this was a perfect marketing strategy because it lures the reader to go to their website.I liked the visual appeal of the magazine but for me even though this magazine is fashion based I just wished I saw more text. I wish that there were more story related articles. I know that a picture is more appealing than actual text when it comes to selling your product. But I think there can be a balance to having pictures and text instead of just having a sentence or two underneath the picture. I don’t want to buy a magazine where I can be done with it in seconds because all I have to do is flip the pages. Though, InStyle do have some stories included in their December issue I just wished that there was a more of a cohesive presentation that showed both visual and mental appeal.